In Running Point's second episode,??? ??? ?? Isla Gordon (Kate Hudson) faces a major problem. She's just been named president of the Los Angeles Waves basketball team, taking over for her brother Cam (Justin Theroux) while he's in rehab. But the revelation of Cam's drug misuse has led the Waves' biggest sponsor, the conservative (and fictional) Snoozepedic Beds, to drop their support.
SEE ALSO: 'Running Point' review: Mindy Kaling's latest combines 'Ted Lasso,' 'Succession,' and basketballNow, it's up to Isla to secure a new sponsor. And by the episode's end, she's turned to a very real company to get the job done: Sephora.
The way Isla sees it, having Sephora as the Waves' primary sponsor will be a nice break from the "typical dude bro brands" that usually back men's professional basketball teams. Plus, she points out that it's a solid marketing tactic for the Waves' female audience.
"Our analysis shows that women make up one-third of all basketball viewers," Isla tells the Sephora CMO. "That means, on any given night, say we have six million people watching a game, that's two women who all want to have glassy skin and a tight eyebrow game. And they're gonna see your logo every night. You have the ability to tap into a market that's never been touched!"
The Sephora deal ends up going through in Running Point, resulting in some initially misogynistic reactions from some of the Waves players. But Running Pointisn't the only place where Sephora has thrown its weight behind professional basketball. In real life, the makeup brand serves as the official beauty partner of Unrivaled, a professional women's three-on-three league that kicked off its inaugural season on Jan. 17, 2025. Unrivaled features big-name players like co-founders Napheesa Collier and Breanna Stewart, as well as Angel Reese, Sabrina Ionescu, and more.
On top of running ads during games and having on-court signage, Sephora equips Unrivaled's glam room. Plus, their logo is featured prominently on the referees' uniforms, earning them the nickname of "Sephora refs" on social media.
The basketball and Sephora crossover doesn't end there! On Jan. 9, 2025, Sephora Canada also announced that it would the first founding partner of the Toronto Tempo, Canada's first WNBA team, which begins play in the 2026 season. Sephora's presence in both the WNBA and Unrivaled is proof of brands seeing the monetary potential in women's basketball, especially following the WNBA's record-setting 2024 season. (Further proof lies in Unrivaled's extensive list of sponsorships, which includes big names like Samsung Galaxy, State Farm, and Sprite.)
Running Point was shot in 2024, well before any of these deals were announced, meaning it basically predicted the future — just for the wrong league! But maybe seeing one of the show's plotlines play out in real-time in women's sports could encourage co-creators Mindy Kaling, Elaine Ko, Ike Barinholtz, and David Stassen to incorporate a storyline about women's basketball in future Running Pointseasons.
Running Point is now streaming on Netflix. Unrivaled airs on TNT and TruTV and streams on B/R Sports on Max.
Apple pauses sales of Apple Watch Series 9 and Ultra 2 over patent dispute
How to edit your Lock Screen in iOS 16
Twitch's new moderation feature lets users share banned troll accounts with other channels
SDCC 2022 Mondo exclusives: See Marvel posters, records, and statues
N0rb3r7 высказался о проблемах игроков, находящихся в запасе после исключения из основного состава
Sims 4 update introduces new sexualities and romantic orientations to players
Small business trends on the rise: Ghost kitchens, plant delivery, handmade jewelry, and more
Netflix's ad tier won't have all of the usual content
This woman's face journey after trying kombucha is your newest reaction meme
Wordle today: Here's the July 17 Wordle answer and hints
Fitbit's 'Premium' health and fitness service costs $10 per month
How to make an emoji background in iOS 16
How to see who is on your WiFi (hello, neighbor!)
How to edit your Lock Screen in iOS 16
Стали известны обновленные технические характеристики американской техники в ?Мире танков?
Sex addiction isn't recognised by science. So, why are people still being diagnosed?
Tinder's parent company expands background checks to more dating apps
New emoji for iOS and Android: Shaking face, donkey, talk to the hand
Can hackers get into your Google account without a password?
Hands on with Stage Manager in Apple's macOS Ventura
Jennifer Lopez teaches us all sensitivity, celebrating her relative with genderSean Spicer has resigned from the White House and our lives will never be the sameBBC presenter pushes her boss about the BBC pay gap and you can hear him squirm'SNL' writer treats Trump's tweets like they're text messagesThe number of tweets Donald Trump has sent since becoming president is downright shockingLiving near YouTube bro Jake Paul seems like hell on earthTrump has already started writing his speech to pardon the Thanksgiving turkeyWhite House press briefings have been offTourists explore exactly what not to do when you see a wild bear'SNL' writer treats Trump's tweets like they're text messages East West Players’ ‘Pacific Overtures’ Extended to Dec. 8 Как же она горяча — косплей на A2 из NieR: Automata AKT Trading Recalls Prepared Vegetable Products Due to Possible Health Risk Spring Singing Festival on April 13 at Nishi ‘Defining Courage’ Exhibition Now Open on Fridays This Is Home Spixelania Commences! Virtus.pro и XP Academy выиграли третью игру подряд на EPIC EFT: Arena — Season 6 Откровенный косплей на чародейку из ?Ведьмака? — соблазнительная Кейра Мец Through The Fire: Japanese Americans – A Heritage of Immigration
0.7566s , 9949.890625 kb
Copyright © 2025 Powered by 【??? ??? ??】Enter to watch online.'Running Point's Sephora plotline is already a reality in women's basketball,
