UPDATE: Jul. 12,フランス ポルノ 映画 2024, 3:56 p.m. EDT Amazon's Rufus is now available via the Amazon Shopping app to all U.S. customers. According to the tech giant, customers have already asked Rufus "tens of millions of questions."
Amazon is entering a new stage of AI-powered shopping with the launch of Rufus, its new shopping assistant chatbot.
Available today in beta to a small group of users in the U.S., Rufus is rolling out more widely across the country in following weeks. "Select customers" will be able to access the tool by updating the Amazon Shopping app, according to the company.
The e-commerce AI bot will be trained on Amazon's catalogue, customer reviews, the community Q&As sitting on product pages, and, as the company somewhat broadly puts it, "information from across the web."
According to Amazon, Rufus will provide product recommendations and comparisons, as it's designed to answer specific search questions (as opposed to product type searches) like: "what are the differences between trail and road running shoes?" and "what to consider when buying running shoes?" — notably, terms users would usually punch into a search engine like Google, not Amazon itself.
People can use the AI tool by typing their questions into the search bar on the platform's mobile app. Rufus will then begin the conversation in a chat dialogue box, where customers can ask follow-ups. Other facets of the bot include shopping by occasion or purpose (from parties to sports), and getting recommendations for specific people and products ("best dinosaur toys for a five-year-old").
There are several questions to be asked here — like why is it called "Rufus" specifically? This feels almost like a "Grok" moment. Bloomberg reporter Matt Day pointed out on X that this link back to an early Amazon employee who had a dog of the same name, who reportedly frequented the company's offices in its early days.
This Tweet is currently unavailable. It might be loading or has been removed.
There's also the more pertinent question of the company's wider intentions: Amazon dominates product search online, so is this AI tool a way to side-step Google's own search-based shopping recommendations and Amazon's lofty ad spends on the platform, as the NYT suggests? Time will tell.
Rufus is also just the latest AI-centric shopping tool Amazon has invested in. The tech giant has recently been flooded with AI-generated summaries of products, a feature announced last August. As Mashable's Cecily Mauran noted, the reviews are helpful in theory, but a quick search on the platform reveals some problems: "One could — very cautiously — argue that the answer to that question is 'trust, but verify, by understanding the technology's flaws and weaknesses.'"
Other companies have hopped on the AI shopping assistant-bandwagon. Google Search's AI image generator lets you dream up products and shop the real versions, and the company's virtual try-on (VTO) tool aims to make shopping more diverse and size-inclusive. Other shopping giants like Walmart have introduced similar AI-powered features that make recommendations and chat with customers.
If you want human-based shopping recommendations instead? Mashable's got a whole team of real people helping you with just that.
Topics Amazon Artificial Intelligence
Matsutoyo Kai’s 52nd Anniversary Recital
Warzone dataminer discovers skill
Warzone left “unplayable” after botched Season 3 Reloaded update
Kuramoto Inducted Into Roosevelt HS Hall of Fame
Interview with SK
All Warzone bunker codes: Locations, map, more
Centenary UMC Celebrates 125 Years of Ministry with Girls’ Clubs, Boys Y Clubs, MYF Reunion
How to get tokens fast in Black Ops 6 & Warzone Ballerina event
The Songbird Soars
Best Black Ops 6 audio settings to hear enemy footsteps
Team Vitality против MOUZ — ставки на киберспорт
Call of Duty devs “committed” to bringing series to Switch 2
Suprising Warzone SMG kills faster than meta guns after buff
Kuramoto Inducted Into Roosevelt HS Hall of Fame
Uchinanchu Day Celebration in Torrance
Black Ops 6 & Warzone Ballerina event start date & rewards
Black Ops 7 leak reveals returning campaign feature & more
Smiles Amid Sprinkles
Interview with SK
Call of Duty: Warzone Mobile is ending support after just one year
The 'Black Widow' teaser is here and it's 2 minutes of extreme intensity'Star Wars: Jedi Temple Challenge' kids game show announced by Disney+Dictionary.com's Word of the Year for 2019 is 'existential', and sameApple 'doesn't give a damn,' marks Crimea as part of Russia on Apple MapsSamsung reveals new Galaxy A phone on YouTubeThe 'Black Widow' teaser is here and it's 2 minutes of extreme intensityI'm living for the weird Disney+ '60s and '70s gems that I'd forgotten'The Mandalorian' star Pedro Pascal has weighed in on the Baby Yoda radio memeDoes your kid think your smart speaker is just another family member?Does your kid think your smart speaker is just another family member? How to play 'The Last of Us' games after watching the show Bibibili introduces Japanese hit game Pretty Derby in China · TechNode Chinese EV brand Zeekr seeks government approval for US IPO? · TechNode NYT mini crossword answers for April 28, 2025 Alibaba VP denies acquisition of former exec’s cross Amazon book sale slices into annual Independent Bookstore Day 'The Legend of Ochi' is a miracle of puppeteering Noskova vs. Swiatek 2025 livestream: Watch Madrid Open for free China’s Changan sets up subsidiary in Thailand, expands sales network · TechNode Wordle today: The answer and hints for April 27, 2025
0.162s , 9934.5703125 kb
Copyright © 2025 Powered by 【フランス ポルノ 映画】Amazon launches AI shopping assistant called...Rufus?,Global Hot Topic Analysis
