Online ads have ??????? ??????? ??????? ??????? ????????become a bit of a cesspool for fraud, ineptitude and other consumer-antagonistic trends -- and advertisers know it.
That's why a group of the world's biggest brands and their trade groups are teaming up on a new initiative aimed at tracking the quality of digital advertising in order to avoid sending customers to ad blockers.
SEE ALSO: One of the world's most popular ad blockers is now selling adsThe coalition, announced Thursday at the Dmexco conference in Cologne, Germany, will use forthcoming tools from the Interactive Advertising Bureau's tech lab to track everything from creative merit to load time.
Among the participating members are Google, Facebook, Procter & Gamble, Unilever, the 4As, the Association of National Advertisers, the World Federation of Advertisers, the Washington Post, GroupM and the Interactive Advertising Bureau.
“This broad Coalition provides the opportunity for our industry to unite behind a common effort with the potential to drive change globally,” said IAB Europe CEO Townsend Feehan.
The group also plans to determine a set of specific standards to which all ads must abide based on feedback from consumers and marketers.
The push is not unlike one undertaken by the IAB last fall in which it apologized to consumers and released new rules for online ads.
"We messed up," the Interactive Advertising Bureau's Scott Cunningham said at the time. "Looking back now, our scraping of dimes may have cost us dollars in consumer loyalty."
The drive for better ads is mostly a response to the threat posed by a global uptick in the number of web surfers shutting out ads with blockers. Earlier this week, that industry's biggest service, AdBlock Plus, said it would start selling ads, incensing the media and ad industries.
Even as marketers look to shape up their industry, the number of people using ad blockers continues to grow; Emarketer projects that nearly 30 percent of internet users will have them by next year.
Rainmaker Games Announces First Cross
Neil Patrick Harris's daughter wrote an adorable letter to the tooth fairy
The Trumps bungle Pearl Harbor Day on Twitter
Reddit found this dude's stolen car in a matter of hours
Inu and Meme Equivalent to Cleverminu Token Launched
Firefighters are seriously unimpressed by YouTube prankster who cemented his head in a microwave
Relax, everyone. These pictures prove royals have taken selfies before.
Ambassador posts adorable proposal after marriage equality legalised in Australia
Wafini NFT Marketplace On Cardano Readies For Seed Sale
Fitbit's smartwatch finally gets its first update
Matsui Makoto and U.S. Friends at Aratani Theatre
Dylan Farrow: The hypocrisy behind Hollywood's continued acceptance of Woody Allen
Rihanna attends opening of Rihanna Drive in Barbados
Time Person of the Year poll honors the women who broke the silence with #MeToo
Watch Your Language
Here's what Facebook's Australian users talked about the most in 2017
Jinx surprises 'Overwatch' fans with a limited edition blue D.Va hoodie
Christmas carol vibrator
‘Hito Hata’ Screening at Union Station
People are ditching their boring Christmas trees for pineapples this year
iPad Air 2024: Release date, price, new features, and rumorsBest Kindle deal: Get the Amazon Kindle Scribe (16 GB) for just $239.99.Leinster vs. Northampton 2024 livestream: Watch Champions Cup rugby live for freeLSG vs. KKR 2024 livestream: Watch IPL for freeItalian Open 2024 livestream: Watch live tennis for freeSassuolo vs. Inter Milan 2024 livestream: Watch Serie A live for freeManchester City Women vs. Arsenal Women 2024 livestream: Watch WSL for freeBest pet tracker deal: Save 40% off on the Tractive GPSApple event 2024: Everything announced, including new OLED iPad ProBest Kindle deal: Get three free months of Kindle Unlimited Yamaguchi Kenjinkai Has Fun in the Sun Comedy in a Coleman CAPAC Members and House Democratic Leader Celebrate AANHPI Heritage Month AAPI Heritage Month Short Film Screening at GVJCI APABA's Monthly Community Legal Clinic Returns to Monterey Park Parkinson's Support Group to Hold Meeting on Saturday Finalist Team Announced for Memorial to Victims of 1871 Chinese Massacre L.A. City Council Approves MOU with Metro for Development of Little Tokyo Parcels Ondo Practice at LBJCC Imagine Little Tokyo Celebrates 10 Years
0.1719s , 9981.40625 kb
Copyright © 2025 Powered by 【??????? ??????? ??????? ??????? ????????】World's biggest brands join forces to improve online ads,Global Hot Topic Analysis
